What is Apple building?Īpple’s augmented reality (AR) ambitions have been tracked by tech media for years as the firm has reportedly been building in that direction since 2015. And it'll reportedly be revealed in a matter of days.Ĭan Apple take the metaverse mainstream, as it has with so many past gadgets? Here’s what we know so far. Reports suggest that Apple will begin its entry into the metaverse with a pricey headset that bridges the gap between virtual environments and digitally enhanced real-world use. ![]() As the metaverse takes shape through new hardware and online worlds-some of which will be built with interoperable Web3 tech like NFTs -Apple may again forge its own path. ![]() The iPhone and Mac maker has famously taken a unique approach to hardware and software design, even incorporating its “Think Different” ethos into its marketing.
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